The bakery's absolute signature and a viral hit. A thick slice of fluffy shokupan is coated in a honey and butter mixture and baked until it achieves a deeply golden, shatteringly crisp crust while the center stays cloud-like. Reviewers call it 'elite' and unlike any other toast in the city.
Tips from diners
This is non-negotiable. It's the best thing they make. Eat it warm to get the full contrast between the crunch and the soft bread.
A clever fusion of French 'escargot' pastry with savory Asian flavors. The flaky, buttery dough is swirled with salty bacon and a savory miso glaze that provides a deep umami hit. Multiple reviews name it as the best savory pastry in Covent Garden.
Tips from diners
The miso isn't overwhelming — it just adds a great salty depth that makes the bacon really pop.
A benchmark for classical French technique. This croissant is prepared using a traditional 1930s recipe, focusing on a high butter content and a slow proofing process to ensure a superior, flaky structure. Reviewers praise its technical perfection.
Tips from diners
Even with all the fusion options, don't overlook the plain croissant. It's one of the best in London — perfectly laminated.
A favorite for those looking for unique Southeast Asian flavors. It features Gula Melaka (Malaysian palm sugar) which has a rich, toffee-like taste, paired with shredded coconut in a flaky twist. Reviewers consistently highlight the perfect level of sweetness.
Tips from diners
The coconut adds a great texture. It's quite rich, so it's the perfect companion for a strong black coffee.
A favorite sweet pastry featuring a vibrant pistachio filling and high-quality dark chocolate. The pastry is notably crisp and the pistachio flavor is genuine and nutty. Reviewers note it as a highly successful and more indulgent option.
Tips from diners
The pistachio cream is very generous. It's quite filling, so it's a great one to share if you're also getting the honey toast.
Arôme is a unique presence in London's bakery scene, where the precision of French patisserie meets the bold ingredients of Singapore and Japan. The bakery is celebrated for its 'Honey Butter Toast' — a thick, crunchy slice of shokupan that has become a viral sensation — and its commitment to superior lamination and high-quality seasonal produce.
The bakery is located on Mercer Street, which is a bit quieter than the main market area. It has a bright, modern vibe but limited seating.
Popular items like the honey butter toast tend to sell out by mid-afternoon. Arrive before 11 AM to have the best selection.
They use Allpress beans and take their coffee seriously. A flat white is the perfect pairing for the richer pastries.
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