Widely considered the best rugelach in the city. The dough is rich with cream cheese and butter, resulting in a pastry that is both flaky and chewy. The chocolate version is decadent with high-quality cocoa, while the cinnamon-walnut is a lighter, traditional alternative. They are baked fresh throughout the day and are a mandatory takeaway item.
Tips from diners
They're sold by weight. The chocolate ones are heavier and richer, but the apricot version is an underrated classic. They stay fresh for days, so buy a large box.
The gold standard of New York smoked fish. The salmon is salt-cured and cold-smoked to a buttery, silky consistency. Zabar's is famous for its 'slicers'—pros who have spent decades perfecting the art of the translucent, paper-thin cut. Reviewers highlight the Scotch Cured version for a deeper smoke and the Double Smoked for maximum intensity. It is the essential pairing for their house-made bagels.
Tips from diners
Ask for the 'Nova' if you want it mild and fatty. If you like it salty and firm, go for the 'Belly' or 'Lox.' Always watch them slice it—it's a New York brilliant example.
A favorite of Upper West Siders for generations. Zabar's roasts its own beans, producing a coffee that is intensely bold and dark without being burnt. It's often cited as the best value for high-quality coffee in the neighborhood. It is the traditional accompaniment to a Zabar's bagel and schmear.
A heavy, satisfying Jewish bakery staple. The loaf is twisted with so much chocolate that it creates a marbled effect in every slice. Reviewers consistently praise the chocolate-to-cake ratio, which is much higher than commercial versions. It is a legendary New York gift item.
Founded in 1934 by Lillian and Louis Zabar, this family-run market is a cornerstone of New York food culture. While it's a full-service specialty market, the appetizing counter and coffee shop are icons in their own right. Zabar's is the benchmark for the Jewish 'appetizing' tradition—the foods that go with bagels—and is celebrated for its expert hand-slicing of smoked salmon and its own house-roasted coffee.
Take a number at the appetizing counter immediately. It can be a 20-30 minute wait during peak weekend hours while you browse the rest of the store.
The bagels are in the bread section, not the appetizing counter. Grab your bagels first, then head to the counter for your fish and cream cheese.
If you want to eat right away, head to the Zabar's Café next door. They have a limited selection of their greatest hits (bagels, coffee, pastries) and small tables for a quick lunch.
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